Mockups
Rebuilt mockups around a new taxonomy: all 3,886 mockups tagged, a new dashboard experience shipped Aug 19, custom mockups from your own photos, and public mockup pages for acquisition next.
- ShippedTaxonomy and tagging
- ShippedMockups on Dashboard
- In progressEditor mockups panel
- ShippedCustom Mockups app
- ScopingCustom mockups as a core feature
- In progressLogged-out mockup directory
Taxonomy and tagging Shipped Infrastructure Jun 17
A new taxonomy for all mockups, every mockup tagged, live in the prod CMS.
1 PRs merged · 7 review comments from people · 0 from Copilot
What I did
- Built the taxonomy: 9 categories, 69 use cases, 38 sub use cases
- Tagged all mockups automatically with a tagging and review tool I built
- Re-audited everything and cleared the backlog, Aug 29
- Taxonomy API in the CMS
- Review page for the content team
Impact
| Mockups tagged | 3,886 |
| Categories / use cases / sub use cases | 9 / 69 / 38 |
Links
Mockups on Dashboard Shipped New feature Aug 19
The taxonomy on the dashboard: navigation by category and use case, featured lanes, recency sort, tests and analytics.
6 PRs merged, 2 open · 31 review comments from people · 7 from Copilot
What I did
- Released to 100% on Aug 19
- Public campaign Aug 20 to 27
What people said
"shoutout to vasili, Henry, Julius" Tobi, release post
"THIS IS AMAZING!!" Henna Kim, in the thread
Links
Editor mockups panel In progress New feature About 80% done, PR up
The same taxonomy in the editor's mockups panel, built on browsing rows shared with the Elements panel.
3 PRs merged, 1 open · 48 review comments from people · 7 from Copilot
What I did
- Shared browsing rows reused from the Elements panel, merged
- Works on the older editor surfaces too, merged
- The panel itself, PR open
Custom Mockups app Shipped New feature Jul 2
Turn your own product photo into a mockup.
4 PRs merged · 0 review comments from people · 12 from Copilot
What I did
- Took over the prototype, made it production-ready with stability fixes and automated tests, renamed it and published it
Impact
| Users since Jul 2 | 784 |
| Users who exported a mockup | 303 |
| Useful votes | 47 of 60 |
What people said
"this is the easiest and most adaptive to a garmet i've seen so far. love the settings that are available to change." Custom Mockups user
Custom mockups as a core feature Scoping New feature Shaping
Custom mockups built into Kittl itself, with a library, saved positions and collections.
0 PRs merged, 2 open · 0 review comments from people · 7 from Copilot
What I did
- Image-to-mockup pipeline research, June to July
- My Mockups library prototype, Aug 26
- Foundation handed over to Jonny, Sep 18
Links
Logged-out mockup directory In progress New feature Design signed off Sep 24
Public mockup pages on kittl.com where visitors try the real micro editor; account actions become sign-up prompts.
0 PRs merged, 1 open · 0 review comments from people · 6 from Copilot
What I did
- One page per use case, driven by the taxonomy
- Built on the finding that the mockup generator converts about 4.4x better than the rest of the tools pages
Links
Effort
Reviewers (PRs reviewed): Vasili (6), Ashish (4), Henry (2), Aleksandr (1). Typical time to merge: 1 days. First PR 2026-06-15, last change 2026-09-27.
By part
| Part | Merged | Open | Lines added | People | Copilot | Reviewers |
|---|---|---|---|---|---|---|
| Taxonomy and tagging | 1 | 0 | +998 | 7 | 0 | Vasili |
| Mockups on Dashboard | 6 | 2 | +6,570 | 31 | 7 | Vasili, Henry, Ashish, Aleksandr |
| Editor mockups panel | 3 | 1 | +9,651 | 48 | 7 | Ashish, Vasili |
| Custom Mockups app | 4 | 0 | +25,793 | 0 | 12 | |
| Custom mockups as a core feature | 0 | 2 | +17,867 | 0 | 7 | |
| Logged-out mockup directory | 0 | 1 | +6,936 | 0 | 6 |