Partnerships
Closed the Printify co-marketing deal and ran the joint Monotype launch, plus the partner pipeline behind them.
312subscriptions from the Printify page
241subscriptions with a Printify code
Aug 5Monotype joint launch
- ShippedPrintify partnership
- ShippedMonotype launch
- ScopingPartner pipeline
Printify partnership Shipped Partnership May 27
Negotiated the co-marketing deal; the campaign ran Jun 3 to Aug 31.
What I did
- Ran the partnership calls and negotiated the terms, May 19 to 27
- Offer: 30% off annual Expert or Max plus 2,000 tokens, or 40% off the first three months
- The same call opened a TikTok shoppable-video referral lead, briefed to the team
Impact
| New visitors landing on kittl.com/get-started/printify, Jun 3 to Aug 31 | 7,653 |
| Signups from those visitors | 3,437 |
| Subscriptions from those visitors | 312 |
| Subscriptions using a Printify code (PRINTIFYMONTH, PRINTIFYYEAR) | 241 |
Links
Monotype launch Shipped Partnership Aug 5
Joint launch for the Monotype Connect app, with press release, blog, tutorial and landing page.
What I did
- Reviewed Monotype's app twice and sent the fixes needed before launch
- Agreed the launch offer with Nico and wrote the cross-team launch plan
- App live Jul 30, joint launch Aug 5
What people said
"This is def great PR value coming out of this work. Thanks to everyone getting this out and big thanks @Julius for running this !!" Nico
"really great work everyone, thanks @Julius for pushing it through" Jonny Brankin
Links
Partner pipeline Scoping Partnership Ongoing
The next partners and platforms.
What I did
- Fourthwall partner intro, Jonny as technical contact, Jun 25
- Shopify App Store: analysed three rejections and proposed a route, Aug 11
- Brandfetch partnership inquiry sent, Sep 28
Effort
No code. The work was calls, reviews, docs and coordination, described in each part above.